Changing ways and expanding in Asia

Interview with Alexander Kliegl, Managing Director, Business Unit Technology, DKSH Vietnam. 

If you are manufacturing metal or steel technology products and want to expand your business in Vietnam, you may want to consider visiting DKSH Business Unit Technology's precision machinery showroom in Binh Chanh district in Ho Chi Minh City, Vietnam.

DKSH is a leading Market Expansion Services provider with a focus on Asia. The company helps other companies and brands to grow their business in new and existing markets.

Recently, International Metalworking News for Asia had a chance to interview Alexander Kliegl, Managing Director for Business Unit Technology, at DKSH Vietnam, during the Hurco and DKSH collaborative open house in Ho Chi Minh City. He talked about the newly opened precision machinery showroom in Binh Chanh district, its partnership with Hurco as well as the newly opened demonstration laboratory.

He said: "The new showroom plays a key role in catering to the large demand for technological solutions in the fast-growing Vietnamese market."

According to Kliegl, the new showroom is a strategic step for the company as it serves as a bridge between its clients and customers. He added that clients and customers can experiment with their demonstration machines, run test cuts or evaluate quality parameters to acknowledge the advantages and benefits of these solutions before making any purchasing or maintenance decisions.

"I strongly believe that this new platform strengthens our business here in Vietnam by bringing DKSH closer to its clients and customers,” Kliegl stated.

Business Unit Technology
In Vietnam, DKSH has four business units. One of them is Business Unit Technology, which Kliegl heads.

He explained: "Business Unit Technology offers total solutions in areas such as infrastructure, industrial materials and supplies, precision machinery, agriculture, hospitality, scientific instrumentation as well as specialized industrial applications. We tailor-made the services that our clients and customers needed the most to help them grow their market shares.”

When asked about its precision machinery business line, Kliegl said they offer a broad range of machinery from world-renowned manufacturers in metal cutting and forming, testing and measuring, wire harnessing, 3D printing and gear cutting and measuring.

"For the cutting-edge additive manufacturing process of customized products, we also offer 3D printers and corresponding scanning solutions”, he added.

Going back to its recent collaborative open house with CNC machine tool builder Hurco, Kliegl said this partnership is a significant one due to their strong connection and close relationship. Hurco’s high- volume applications such as tie and mold also provide distinct differentiating added-values to the Vietnamese customers.

"Hurco has an established reputation for providing excellent products and superb customer service within the industry. They are known as the ones that customers know and trust," he added.

Think Asia. Think DKSH.
So how is DKSH living up to its saying: "Think Asia. Think DKSH.”? Kliegl elaborates that for more than 150 years, DKSH has been providing integrated and tailor-made Market Expansion Services along their entire value chain to their business partners. By partnering with DKSH, clients can have access to in-depth market insights, to strong sales and service organization, to a systematic market development approach and extensive local customer networks.

He explained that with DKSH, customers only have to deal with one partner to gain access to the worldwide network for solutions as well as to a broad range of products from market leaders and internationally renowned brands. Lastly, Kliegl said that the company’s highly qualified specialists and engineers are dedicated to providing services throughout the entire product lifecycle to operate as a trusted link between suppliers from Asia, Europe and America and customers in Asia.

By: KATHRYN GERARDINO-ELAGIO 

International Metalworking News for Asia