Tuesday, March 29, 2022

Siemens executives on the future of smart manufacturing

By: Kathryn Gerardino-Elagio

Manufacturing is one of the most important contributors to Asia Pacific’s economy and is going through a rapid digital transformation. With unforeseen pandemic interruptions to factory operations in the past two years, smart manufacturing comes to the forefront in 2022. In fact, Asia Pacific Smart Manufacturing Market is expected to register a CAGR of 7.57% over the forecast period from 2021 to 2026, Mordor Intelligence reported.

On this note, International Metalworking News for Asia was invited to a virtual roundtable where Bas Kuper, Senior Vice President and Managing Director of Asia Pacific, Siemens Digital Industries Software, along with Tim Srock, CEO of Mendix, and Vincent Lim, Vice President, and Head of Asia Pacific, Siemens-Mendix shared their perspectives on how the future of manufacturing will evolve in 2022 and beyond.


According to Bas, the company is seeing a big drive for digitalisation as a means for a closer collaboration between different functional domains within a customer. Currently, companies are not just facing a technological challenge, but an organisational one as well. “Customers, once they are convinced about the digital enterprise, must rethink their past investments and application landscape because we have observed that integration is one of their biggest challenges. The big drive for digitalisation means a closer collaboration between the customers’ different functional domains is necessary,” Bas remarked.

Integration is key
During the discussion, Bas, Tim, and Vincent mentioned that integration is key and is one of the biggest challenge customers are facing. They are currently spending more on integration than on application and they are not system integrators. They want to produce something in the end. This is where Siemens have an edge on the competition because of the level of integration they provide in their portfolio.

Bas stated the partnership between Siemens and SAP. Together, the industry leaders deliver integrated end-to-end software solutions across product lifecycle, supply chain, and asset management. He stressed that it is about creating a truly integrated digital thread that unites product and asset lifecycle management with the business that enables customers to optimise production of products.

Tim on the other hand explained how Mendix can connect to many other systems as well, combining data coming from multiple systems too. This all-in-one, low-code application development platform helps organisations build multi-experience, enterprise grade applications at scale. The platform is designed to accelerate the entire development lifecycle, from ideation to deployment and operation, while enabling collaboration at each step. 

“As the digital and physical word converge, people are increasingly turning to applications for solutions. Thus, the need for low-code platforms becomes more urgent and pressing. Mendix essentially provides everyone – both professional and citizen developers – with building blocks in a low-code fashion, enabling people to develop applications and deploy it where needed,” said Tim.

Talking about Mendix, Bas described, “The key for us is that customers usually do not want to change much on their manufacturing solution. But because of these new insights and the benefits that can be achieved, including the pressure with digitalisation and what they are getting from the market, customers are rethinking the entire end-to-end landscape, which gives us the opportunity that we might not have had before.”

A good example of what Bas is talking about is the technology partnership between Siemens and Hyundai and Kia. Like so many of Siemens customers, Hyundai and Kia is undergoing major transformations in its business; and have evaluated and assessed various alternatives. Siemens is providing next generation engineering and product data management through NX™ software and the Teamcenter® portfolio from Siemens’ Xcelerator portfolio of integrated software, services, and development platform to embrace the most comprehensive digital twin.

With a traditional “build, test, break” mindset and a siloed approach to manufacturing, carmakers are struggling to keep up and deliver the next-generation car. Not having the necessary insight into real-time manufacturing performance and failure identification will eventually lead to failure, slowing down production and jeopardising their competitive position. They need to adopt a smart manufacturing approach to compete in today’s fast-changing automotive landscape, implementing multiple solutions across the disconnected branches of their manufacturing organisation.

Vincent commented, “Smart manufacturing is one of the key market trends, powered and driven by consumers. As such, Consumer-Driven Manufacturing is a concept within the Mendix value proposition. Many manufacturers are thankful for the very flexible and rapid application development platform that is Mendix – which enabled them to accelerate their digital transformation journey during the pandemic. What used to take years, you can now achieve ten times of that in a year alone.”

Key Highlights

Equal Prioritisation between Product and Process Innovation: To remain competitive in the global manufacturing scene, companies must seek to reduce costs and boost operational efficiency for their customers. To achieve this balance in the current age of digitalisation, businesses should prioritise process innovation as much as product innovation. With both capabilities managed successfully, companies can thrive and ensure business continuity and growth.

Hyperconnectivity in a Digital-first World: With the ongoing transition towards a hyperconnected and a digital-first world, companies are undergoing a digital and business transformation  but this is challenging for manufacturers with manual processes, legacy systems, siloed operations, and data. To address this, companies can tap on solutions like Siemens’ Xcelerator or the Mendix Low Code platform that can easily integrate into existing systems and data, modernising core systems and improving overall operational efficiency.

System Integration and Automation amidst the Talent War: Customers in the manufacturing industry are battling a talent war. The challenge of finding skilled workers reinforces the urgency for system automation and a reduction in manual mundane processes. Attracting skilled talent is not enough. Companies should pay attention to integrating connectivity, data, digital processes, and applications into their operations to optimise efficiency while addressing labour challenges at the same time.

The Rise of Low-Code: The popularity of low-code platforms is on the rise, as it allows companies to build on and modernise existing core and legacy systems, automating tasks within workflows. Companies may run their core systems, of any shape or form, and deploy it wherever necessary. In addition, they may launch new business models and products quickly, enabling the best-in-class customer experience while adapting to a rapidly evolving market.

Friday, March 11, 2022

Alfred Lee to drive Schaeffler’s industrial business strategy in APAC

By: Kathryn Gerardino-Elagio


Leaders of any big business at the moment are focusing on Industry 4.0 and localising the production footprint to prevent supply chain disruptions and support local job creation -- especially if the company continues to expand its presence into emerging market sectors across the Asia Pacific (APAC) region.

Global automotive and industrial supplier Schaeffler announced late last year the appointment of Alfred Lee, as the President for Industrial Asia Pacific. In an interview with International Metalworking News for Asia (IMNA), Alfred details his goals and what he can offer to help the company and customers to fulfil this goal.

Prior to joining Schaeffler, Alfred was the vice president for sales & marketing at IMI Norgren. Bringing close to 30 years of professional experience in the process and automation industry, Alfred also worked at organisations including ABB, Emerson Process Management, and McDermott International.

Alfred’s role will see him spearheading the company’s growth across various industrial sectors in APAC, including two-wheelers, off-road, rail, aerospace, raw materials, industrial automation, power transmission, and wind.

KEY MARKETS

As the new Industrial President for Asia Pacific, Alfred shared the markets in which he will focus on, and why. “We have presence in all sub-regions in Asia Pacific focusing on high-growth markets like India, Vietnam, Indonesia, Malaysia and Thailand and mature and innovating markets like Singapore, Japan, South Korea, Australia and New Zealand. Over the years, we have built excellent market positions, customer relationships, and technology footprint in the region. Countries in the region are also emerging as development hubs and hotspots for areas like Robotics, Industry 4.0, new mobility, Digitalisation, and Clean Energy like Wind, Solar and Hydrogen. We look to leverage our industrial expertise to bring innovative solutions and grow our business in these markets,” he said.

INDUSTRY 4.0, LOCAL SUPPLY CHAIN

With an emphasis on Industry 4.0 and localising the supply chain, Alfred explains how it can take the the industrial division from where it is to where you want it to be, “We will scale our existing Industry 4.0 product portfolio to expand our Industry 4.0 competence. Globally, we have partnered with leading industry leaders and companies to build a network of innovation and excellence in developing digitalisation and industry 4.0 solutions. This includes drive train 4.0, machine tool 4.0, comprehensive condition monitoring solutions and predictive maintenance for wind power. We have also rolled out our award-winning condition monitoring system OPTIME in the region.”

He added, “As a global company with a local presence worldwide, we work closely with our customers to develop solutions that fulfil their unique requirements and needs at the local level. To further refine our competitive edge, we are strengthening our regional manufacturing footprint and expanding our local development to improve our competitiveness in Asia Pacific.”

MOBILITY, ENERGY, AND ROBOTS

IMNA asked Alfred about the future of mobility, energy, and robotics be in APAC, and what are some predictions he can make.

“Asia Pacific is one of the key drivers of the global economy and is becoming a key development hub for technology and innovation,” remarked Alfred.

He mentioned, “We are witnessing an increase in the automation of value-added processes, leading to a higher demand for robotic solutions. An example of this is the market growth for collaborative robots or Cobots especially in South Korea and Japan, where we offer a diverse product portfolio that ranges from bearings to integrated system solutions. In light of this growth, we expect that the demands for automated digital services such as condition monitoring and intelligent lubricators will grow in the years ahead.”

According to Alfred, renewable energies will play a significant role in the energy mix on the energy front with strong developments within the region’s wind sector. “We expect demands for renewables to increase as governments look to commit towards green energy and conversations around climate change take centre stage. Furthermore, countries like India are emerging as a global production hub for many OEMs, gearboxes and complete wind systems. Schaeffler is ideally positioned to provide comparable services in this sector through our extended portfolio of friction-optimised bearings for maximum energy efficiency and predictive maintenance for wind systems for reliable energy production,” he commented.

Alfred noted, “As the world looks to recover from the effects of the pandemic gradually, the return of mass mobility and individual mobility, coupled with the rising demand for food production will also drive growth towards the rail, two-wheelers, and off-road sectors in the region.”

SUCCESS FACTORS FOR AN EFFECTIVE LEADER

Successful businesses rely on effective leadership. Thus, ensuring that your business has strong leaders with the correct leadership skills is crucial to being successful.

IMNA asked Alfred what are the success factors for an effective leader in his experience.

“An effective leader should have a clear vision for the future and communicate that vision to team members and employees. While it is crucial to remain goal-oriented, effective leaders focus on achieving results openly and cooperatively by empowering their teams to deliver excellence and performance. Similarly, effective leaders understand the importance of building an environment that encourages and acknowledges creativity to enable teams and employees to reach their full potential,” he declared.

At Schaeffler, Alfred disclosed that their leadership principles are rooted in transparency, trust, and teamwork, in which an open culture of feedback and empowerment of employees is vital for our success.

CHALLENGES IN 2022

Challenges are precursors to corporate crisis situations. Some are universal, and pose a threat to every company, while others are relative and depend on the nature of an organisation’s business or industry.

According to Alfred, supply chain-related constraints and microprocessor shortages will continue to pose challenges in 2022.

“With high inflation for prices of raw materials leaving companies in a profit margin squeeze, we will continue to take a cautious and calibrated approach towards the entire value chain in tackling these challenges. This means working closely with our customers to develop creative and collaborative solutions to overcome these challenges in our dynamic business environments,” he revealed.


Schaeffler OPTIME is an easily scalable Condition Monitoring solution, developed for various purposes in industry, recommended for a range of rotating machines with a speed of 120 rpm*-5000 rpm.