Being creative in a challenging market

When doing business in Vietnam, as with most Asian countries, it’s always important to remember that continuing financial success is very reliant on developing solid business relationships, whether it’s with your customers, agent or partners. There are many examples of quick talking foreign companies setting up operations in Vietnam, thinking that their marketing and financial weight would carry them through, but failed to understand the subtleties associated with doing business in Vietnam; consequently, these companies weren’t around for very long.

However, there are also many examples of smart companies that had been operating in different parts of Asia for a number of years and knew the importance of building and maintaining strong business relationships, which could often take some time to cultivate, and it’s these type of companies that are servicing the Vietnamese market successfully. One such company that has many years’ experience creating excellent business partnerships in Vietnam, and indeed throughout Asia, is the Swiss manufacturer of cutting and bending machines, Bystronic.

Anthony Evans, IMNA Vietnam correspondent, managed to catch up with Mr. Johan Elster, Bystronic’s President of the company’s international Business Unit Markets, and asked him about the company’s strategy for the Asian market, and what type of Bystronic products does the Vietnamese market demands.

Read the full interview? Click: Bystronic in Vietnam: Being creative in a challenging market. If you wish to read our E-zine click International Metalworking News for Asia October issue