Wednesday, January 29, 2014

MOLTEC execs on strategies & future plans


Located in Selangor, Malaysia, MOLTEC PRECISION Sdn.Bhd is well known locally, as well as internationally for specialising in the design and manufacture of precision injection moulds used in precision electronics, electrical and automotive parts. Moltec’s strong commitment to design and manufacture high-performance quality moulds has earned them the ISO 9001 and 2000 accreditations, and secured their name as one of the most dynamic mould maker in the industry.

International Metal Working News for Asia (IMNA) spoke to Directors Mr Alan Ng and Mr Sunny Ng including Sales & Marketing Manager Ms Jocelyn Tan about the company’s profile, speciality, strategies and future expansion plans.
IMNA: How did you start your company?
Alan: Moltec was founded by both Mr. Sunny and I back in the year 1993; and have been operating for more than 20 years now. Since then, our management and workforce size have been growing steadily, maintaining the quality and standards we offer our customers.

Our manufacturing processes are done locally but we aim to expand outside Malaysia to reach a bigger market. We plan to continue specialising in making quality dies and moulds to meet customers’ demands, and hopefully become an international supplier.

Moltec passed the ISO 9001 and 2000 standards, which is a great accomplishment for us. It has boost up our confidence level with hopes of gaining more prospective customers.

IMNA: What were the difficulties in the beginning and how did you overcome them?
Sunny: We’ve faced a fair amount of hardships and difficulties in the beginning. Our biggest challenge is looking for customers and keeping their loyalty to us. There was a time when Alan and I practically stayed in the office the whole time to help the company become stable. We managed to overcome the first difficult part of searching for new customers by providing quality services to our growing clients. Those loyal to us in return provided us with strong referrals and placed repeated orders.

Moltec uses technologies from Germany, Japan, and China and other countries. We integrate excellence into our day-to-day manufacturing operation to give our customers only the best.

IMNA: What differentiates the company form its competition in Malaysia and outside the country?
Alan: Apart from Moltec’s uniqueness and being one of the biggest manufacturers of die and moulds in Malaysia, we exert in providing good follow ups and after-sales services to our customers.

In comparison to our rivals in the industry whose prices may be cheaper than ours is that we maintain a good practice of delivering quality goods, aside from the follow ups and after-sales services in which our customers appreciate very much.

IMNA: Which country is your biggest market?
Jocelyn: At the moment, Malaysia is our biggest market wherein majority of our sales come from local businesses. However, we have a reasonable share of dealings with multinational corporations that brings in foreign investments into Malaysia.

IMNA: Which particular industry do you supply to and how do you promote your products?
Jocelyn: Our company supplies to mostly electronics, electrical, and automotive industries as well as home appliances. An example of electronic product is the camcorder. We promote our products through advertisements in some associations, in addition to publishing through product directories. Our products are also publicised by existing customers, who are satisfied by our product quality, by word of mouth to potential clients. Moltec’s website is also amply equipped with many details and product information for easy access by interested or possible customers.

IMNA: What are the key marketing factors that have contributed to the company’s success?
Sunny: I think it would be “good communication” between the management and the team. Innovative ideas flow freely during board meetings. Also, our highly committed management executive team performs detailed planning on the company’s day-to-day operations.

Every week we conduct a management meeting with department heads to better examine our performances, as well as to resolve any conflicts that we may have.

In addition, we have good equipment from reputable companies, which in-return generate and produce quality finished goods that we deliver, meeting our customer needs and requirements.

IMNA: With Malaysia being one of the fastest growing economies in the region, what is your strategy to accommodate this rapid growth potential into the future?
Sunny: We plan to strengthen our marketing overseas to generate more sales, and to improve our company presence abroad; since setting up a manufacturing centre in a foreign country may be very costly. For the time being, manufacturing processes would be done in Malaysia. Expanding our presence in the international market can help improve Moltec’s overall business. 

IMNA: What are your plans for the future?
Sunny: We plan to increase our production capacity and meet the rising demand from both local and overseas markets. We also plan to have additional marketing offices abroad so that more people will be aware of our company, and at the same time improve our export activities.

IMNA: What is your view in terms of waste management?
Jocelyn: We have a set of guidelines in place to reduce waste management. Also, our equipment from Blum-Novotest GmbH makes sure we process our waste in full compliance to the rules and regulations set out by the local government.

IMNA: Do you have any particular requirements when purchasing materials and processing equipment?
Sunny: We are most concern over the quality of the materials and equipment purchased as this would greatly affect the outcome of our finished goods. In addition, delivery time is also very important to us, as delays could disrupt the manufacturing process and ultimately cause delivery interruptions to our customers.
IMNA: How long have you been a customer of BLUM?
Sunny: We’ve been BLUM’s customer for seven years now.

IMNA: Can you share with us your experience and lessons learnt while using BLUM’s equipment?
Sunny: By incorporating BLUM’s precision tools into our manufacturing process, our set up time has improved, including accuracy. The time saved has lowered the product rejection rate and has enhanced the input and output ratio of our moulds & dies.

IMNA: What was your reason for choosing BLUM? You must have a wide selection to choose from. Do BLUM’s solutions integrate well with your mould and die manufacturing?
Sunny: To date, BLUM’s solutions have been very efficient and given us no reason to search for alternatives. BLUM has been consistently providing good support to us and there’s no problem so far in our dealings with them. BLUM’s solution integrates very well into our machines, especially when it comes to selecting CNC machines for acquisition.

IMNA: What specific changes/improvements/enhancements would you like to see BLUM build into future releases of their equipment? Are you able to suggest to BLUM specific features that you would like to see?
Sunny: We hope that BLUM could integrate CAD/CAM into their future release of equipment for direct measurement and form control. With continuous upgrades and improvements, we’ll continue to use BLUM’s solutions.


MOLTEC PRECISION Sdn. Bhd.
No. 7, Jalan Empat,Kawasan Perindustrian Selayang Baru, 68100 Batu Caves, Selangor Darul Ehsan, Malaysia
Tel: +6(03) 6138 7110
Fax: +6(03) 6137 5898

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