Imanuddin, Manufacturing Manager
High quality, reasonable price, high reability and
accurate delivery are probably the many reasons why PT. Sanken ensures its
success within the rich market of Indonesia.
Established on July
25, 1997 in West Java, PT. Sanken Indonesia (SKI) is a subsidiary of Japan’s
Sanken Electric Co. Ltd. Backed by a strong history in design and production,
Manufacturing Manager Imanuddin shared with Kathryn Gerardino-Elagio of International
Metalworking News for Asia what drives the company to deliver technological innovation and unprecedented level
of quality and reliability, including its career and dealing with pressure.
IMNA:
Tell us about the products that you manufacture
Imanuddin: We produce items,
for instance switching power supply, ac adaptor, switching transformer, which
is ISO 140001 approved in 2000 and ISO 9001 approved in 2002; as well as switching
mode power supply, SMPS, ADP and UPS for application by category.
Around three years
ago, we started to reduce making: office automation products, such as copy
machine, printer and note PC; and consumer products: LED/LCD TV and audio mini-component/home
theatre.
We are also into:
1) Industrial and amusement, such as factory automation, telecom, gaming and
LED lamp. 2) Automotive such as sensor
PCB for vehicle -window motor control- and sensor PCB for motorcycle speed
sensor. 3) General Standard Power Supply, such as test equipment, medical
(semi- customs C series, low noise high efficiency) and uninterruptable power supply
(UPS).
IMNA:
Do you have any particular requirement when purchasing materials and processing
equipment?
Imanuddin: As a practice, the
purchase and sorting of materials and equipment needs are controlled by our head
office in Japan. Our headquarters will direct and provide information related
to price fluctuations and industrial conditions, so that material manufacturing
plants can also look for possible resources to support customers, analyse the
price of research and development, special requirements that refer to standards,
such as RoHs and also equipment that supports the development of industry 4.0, for
example global conditions in general.
IMNA:
How have you set the points in the past to ensure that the company has
developed in such a positive manner?
Imanuddin: The consumer
product business was getting smaller, and we realised that it is time to
venture to other businesses. That is when we decided to enter the automotive
business, we saw that this industry is growing. As a preparation, we built a
clean room in 2013, and started PCB production for automotive in the clean room
from 2014 until now.
IMNA:
What can you say about the profit situation in Indonesia?
Imanuddin: The population
pyramid in Indonesia shows a predominantly young age, so consumption of items,
such as cars will not decrease. This point is interesting from the Indonesian
market situation.
IMNA:
Do you have any plans producing products for other industries not just
automotive?
Imanuddin: Yes, we are
planning to produce UPS (Uninterruptible Power Suplies) and PCS (Power Conditioning System) as product for
renewable energy.
IMNA:
Regarding demands in Indonesia, which are the most sought after products?
Imanuddin: We think the most
sought after product is something related to connecting with internet (IoT product).
Communication infra structure, which will be possible to control IoT product.
IMNA:
In your opinion, what is your edge among your competitors?
Imanuddin: President and Director
of PT. Sanken Indonesia Mr. Y. Sone believes that our company’s edge among our
competitors is our way of providing: high quality, reasonable price, high
reability and accurate delivery, coupled with our long history of 30-40 years in
design and production.
IMNA:
Can you tell us about your career, and how do you deal with pressure?
Imanuddin: I started my career at PT.
Sanken Indonesia In March 2000 as a staff in the production department. In 2005,
I became a supervisor with the responsibility of executing/releasing order
based on production and material management system. Issuing suggestions on how
to ensure 100% material availability to support operation of manufacturing,
control inventory level as per defined budget, and so on. And in 2013, I became a manager for
coordinating activities related to the area of production planning, material
planning, logistics, warehouse and distribution, and goal setting etc.
As a manager, I am
always under pressure to consistently deliver
impressive results. I’m charged with maximising return on marketing
investment with minimal budgets. Pressure is everywhere, the most
important thing is we know and always evaluate our weaknesses and always do
self-innovation.
No matter how
difficult are the problems we face at work, always be enthusiastic and
strong-minded in overcoming them. I am not afraid of conflicts at work, because
it is precisely with conflicts that personnel relations get better.
IMNA:
Can you tell us what is behind your success?
Imanuddin: I am always
grateful for what I have achieved and obtained so far. I communicate with my parents
often; because the prayers and blessings I receive from them serve as my
pillar.
My first step in action is planning. I am used to
thinking what to do. Because the essence of that is where new efforts,
creativity and improvement are born. At work, I always envisage how to get my
work done quickly with good results, and according to the company's goals and
expectation.
I always think about my priorities. With so much work
on hand, I need to make a conscious effort to prioritise what needs to be done
and what needs immediate actions.
I also create short-term and long-term work plans. Because
in my opinion not all people have objectives in life, sad to say work is not
one of them. I’m also not fond of reasons because it always ends up to making things
undeveloped.
IMNA: Finally, how
do you see the future, with special reference to PT Sanken?
Imanuddin: I believe PT.
Sanken Indonesia is a reliable company in the field of power systems and
general purpose UPS devices. We continue to develop and adjust according to the
needs of the current situation and conditions. Our company is your partner in
progress for electronisation of car.
Related Links:
IMNA April 2020 E-zine: PT. Sanken Indonesia: Leader in design and production
wwww:industrysourcing.com/metalworking: PT. Sanken Indonesia: Leader in design and production
