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• Newly designed reinforced rib structure for reduced deformation
• NC-control workhead function for synchronized rotation, improving surface quality, radius contouring, and enabling internal conical hole processing
• Multi-wheel axis configuration, expanding processing applications and increasing complexity
As the 2024 State of Smart Manufacturing Report reveals a significant shift towards increased automation, Tarkieltaub discusses the driving forces behind this movement, including the quest for higher efficiency, productivity gains, and solutions to labor shortages. His expert perspective sheds light on how these trends are shaping the future of manufacturing in one of the world's most dynamic regions.
IMNA: What trends or drivers are propelling the 48% increase in automation investment by APAC manufacturers, as noted in the 2024 State of Smart Manufacturing Report?
The 2024 State of Smart Manufacturing Report reveals that nearly half of APAC manufacturers are boosting automation investments. This trend is driven by the need for cost efficiency, productivity gains, and addressing labour shortages. Automation enhances production cycles, reduces operational costs, and decreases errors. An IDC report predicts that 60% of APAC manufacturers will use automation to improve operational roles, leading to a 50% increase in worker efficiency. Additionally, the ageing workforce is accelerating automation adoption to maintain or improve productivity levels amidst labour challenges.
IMNA: What critical factors are driving 69% of APAC manufacturers to adopt smart manufacturing in the next 6 to 11 months?
Rapid adoption is driven by accessible advanced technologies like AI and IoT, as highlighted at Rockwell Automation's ROKLive event in Kuala Lumpur. Sustainability is another key factor, with 91% of APAC manufacturers having ESG policies, aiming to improve efficiency and competitiveness. Cybersecurity is also critical, with 35% of companies citing it as a major challenge and it being a top skill sought in 2024 and a leading use case for AI/ML over the next three years.
IMNA: How is smart manufacturing enhancing product quality for the 43% of APAC manufacturers aiming for this outcome?
Quality remains a top priority for manufacturers, with 43% of APAC respondents aiming to improve it through smart manufacturing technology adoption. This desire is followed by reducing costs and enhancing overall equipment efficiency. Smart manufacturing achieves this through real-time monitoring, advanced automation, AI-driven process optimisation, and integrated quality management systems, ensuring consistent and reliable products and enhancing competitiveness in the dynamic market.
IMNA: What technologies are being implemented by the 36% of APAC manufacturers to track and quantify sustainable practices, and how do they contribute to sustainability goals?
APAC manufacturers are embracing various technologies to track and quantify sustainable practices. They utilise IoT devices and sensors for real-time monitoring of energy usage, emissions, and waste, enabling optimisation of operations and reduction of resource consumption and emissions. AI and Machine Learning analyse data to enhance efficiency, predict maintenance needs, and optimise supply chains, thereby minimising downtime and environmental impact. Energy Management Systems oversee energy usage, pinpointing areas for improvement and ensuring energy-efficient operations. Data analytics tools offer insights into production processes, aiding in identifying inefficiencies and implementing sustainability measures. Automation reduces human error, enhances precision, and promotes energy efficiency in manufacturing, resulting in reduced waste and resource consumption.
As an example, the largest pet food manufacturer company in Australia found that with the rapid growth of the production and the business, standardisation of data became vital to ensure ongoing process improvements. With the IoT feature developed as the basis for FactoryTalk® InnovationSuite, they have managed to collect, visualise and analyse data easily through a standardised data platform, easing the business to better contextualise the overall consumption of energy, therefore aiding them in achieving their sustainability goals.
IMNA: How is Rockwell Automation addressing cybersecurity concerns in smart manufacturing for APAC manufacturers, where it's cited as the top external challenge by 35%?
Rockwell Automation addresses cybersecurity concerns in smart manufacturing by providing a robust OT cybersecurity capability. This includes a blend of specialised in-house cyber expertise and strategic partnerships tailored to customer needs. Solutions encompass firewalls, intrusion detection/prevention systems, secure remote access, and data encryption to safeguard manufacturing systems. Additionally, Rockwell Automation offers training and awareness programs to instil cybersecurity best practices and foster a security-conscious culture within manufacturing organisations. Through these strategies, Rockwell Automation aids APAC manufacturers and global clients in mitigating cybersecurity risks and safeguarding their smart manufacturing operations.
IMNA: What are the main benefits APAC manufacturers gain from implementing smart manufacturing solutions? Can you share some case studies or examples?
APAC manufacturers benefit significantly from smart manufacturing solutions, seeing increased efficiency, improved quality, cost savings, and enhanced flexibility. Automation and robotics boost production speed and accuracy, while predictive maintenance and real-time monitoring reduce downtime and maintain consistent product quality. For instance, a leading Chinese polymer manufacturer successfully integrated Rockwell Automation's FactoryTalk® Analytics™ Pavilion8® software to stabilise production, reduce quality fluctuations, and increase yield. This advanced process control system minimised labour intensity and material consumption, showcasing the transformative impact of smart manufacturing in the petrochemical industry.
IMNA: What are the key gaps or challenges that businesses must tackle to fully harness the potential of smart manufacturing in the APAC region, despite its benefits?
Rockwell Automation’s State of Smart Manufacturing Report identifies significant barriers for APAC manufacturers in adopting smart manufacturing, including employee resistance to technology, skill gaps, and infrastructure readiness. To overcome these challenges, empowering employees with digital skills through training and upskilling is essential. AI and ML tools facilitate experiential learning, while AI-powered systems optimise manufacturing processes in real-time for enhanced efficiency and quality. Machine learning algorithms analyse sensor data to detect defects, ensuring consistent product quality and waste reduction.
IMNA: What are the primary barriers to adopting smart manufacturing in the APAC region, and how can they be addressed?
The main barriers to smart manufacturing adoption in the APAC region include high costs, skill gaps, cybersecurity concerns, and infrastructure limitations. Overcoming these barriers necessitates technological advancements and strategic interventions. Addressing skill gaps requires investments in training and education, with collaboration between organisations, governments, and educational institutions. Effective change management strategies are essential to foster continuous learning and innovation. For instance, Rockwell Automation signed an MOU with the USAID HEPI project in Indonesia to develop advanced automation teaching labs at universities, preparing students for careers in manufacturing. Rockwell Automation also supports manufacturers through programs like ROKLive and PartnerNetwork, offering education and tailored solutions to kickstart and sustain their digitalisation journey.
IMNA: What emerging technologies will be crucial for smart manufacturing evolution in the APAC region?
The Asia-Pacific Smart Manufacturing Market is projected to grow significantly, from USD 54 billion in 2024 to an estimated US$80.38 billion by 2029, with a CAGR of 8.28%. Emerging technologies such as blockchain, Industrial IoT, AI, and 5G connectivity are driving this transformation, enhancing efficiency and sustainability as we transition from Industry 4.0 to Industry 5.0.
IMNA: What strategies or programs does Rockwell Automation offer to assist APAC manufacturers in addressing smart manufacturing challenges like cybersecurity and sustainability?
At Rockwell, we host ROKLive, a regional event series offering insights into our latest solutions, including AI, AR, and robotics, and showcasing successful technology implementations. The recent Southeast Asian event in Kuala Lumpur focused on aiding businesses in adopting smart technologies, with another planned in Surabaya, Indonesia. Our PartnerNetwork program connects customers with leading companies to design, build, and maintain automation solutions, streamlining supply chains and maximising investment value.
By: Kathryn Gerardino-Elagio
Miranda Tsai began by sharing the company’s humble origins. "We started very small in 1971 with the CNC machine tool holder," she recounted. "Later, we realised that Taiwan lacked a proper lubrication system. My father decided to address this by implementing a notification system." At that time, Taiwanese CNC machines heavily relied on expensive Japanese lubrication products. Recognising the need for a cost-effective alternative, her father saw an opportunity to develop their own brand products to support local CNC machinery manufacturers.
Chen Ying Oil Machine has since grown significantly. In 1997, they were the exclusive agent in Taiwan for renowned brand of Willy Vogel products. "Willy Vogel was quite well-known and were ranked number one in the world for lubrication systems," Tsai noted
The founder of Willy Vogel was particularly impressed during his visit to the Chen Ying factory. "He was pleased with how optimised our operations were and the effectiveness of our product testing system," Tsai said. This visit led to a significant partnership, with the founder choosing Chen Ying as their representative in Taiwan. "He also welcomed us to learn their system, openly sharing knowledge on how to improve our lubrication systems. We greatly appreciated this," she added.
Tsai emphasised the importance of this collaboration, noting that it takes a confident company to share such valuable insights. "Strong leaders are not afraid of any competition," she concluded, reflecting on the mutual respect and trust that has defined their partnership.
Leading the Market with Confidence
When asked about the threat of competitors copying their products, Tsai confidently replied, "If your product is good, you shouldn’t worry about copies. Competitors will always chase after you because you’re leading the market."
Discussing the standout features of their industrial lubrication system, Tsai emphasised their commitment to quality. "Nowadays, people are concerned about costs, but our company’s philosophy is to always provide the best for our customers. CNC machines are expensive, and using a cheap lubrication system to cut costs can lead to damage and greater losses. It’s a small part but crucial, like a heart in a machine."
She further elaborated that their lubrication systems are not limited to CNC machines. "It’s also for press machines and any machinery that relies on lubrication. Our main goal is quality, not reducing costs to compete on price."
Regarding their manufacturing practices, Tsai proudly stated, "The majority of our supplies are local, except for one. We prefer local sources to support local businesses and ensure quality control. Some suggest using cheaper materials to cut costs, but that compromises quality and longevity."
Tsai also highlighted their stringent quality control processes, saying, "We conduct thorough checks during QC and test every part before shipment. We aim for our products to last many years, reflecting responsible manufacturing."
Through this insightful conversation, it became clear that Chen Ying is dedicated to maintaining high standards and supporting local businesses, setting them apart in a competitive market.
When asked about their focus on green initiatives, Tsai shared, "Yes, we’re actively working on sustainability programs and reducing our carbon footprint. We’re implementing ISO standards and other environmental measures." She emphasised that they are deeply committed to carbon footprint reduction. "Absolutely. In Taiwan, there’s a push to reduce carbon emissions, so we’ve hired consultants to help us calculate and reduce our carbon footprint. It’s a new initiative for the industry."
Tsai affirmed that they are aligning with Taiwan’s efforts to promote sustainability in businesses. "Correct. We’re awaiting a report to see the impact of our efforts." She acknowledged that contributing to the environment is a widespread goal, especially in a small country like Taiwan where green initiatives are a priority. However, she also highlighted the challenges they face, such as a low birth rate leading to fewer future engineers. "We’re addressing this by automating our factories," she explained.
Discussing the incorporation of automation, Tsai noted, "Indeed. Despite having only 55 employees, we produce a large volume of products thanks to automation, which helps us maintain high quality and reduce reliance on labour."
On the topic of exports, Tsai confirmed that they have a broad international reach. "Yes, we export to many countries, including those in South East Asia, Europe like Switzerland and Hungary, and virtually all over the world." She identified Thailand and Indonesia as their largest markets in Southeast Asia, reflecting the company's significant presence in the region.
Throughout the interview, Tsai’s insights illustrated Chen Ying Oil Machine's proactive approach to sustainability, automation, and global expansion, positioning them as a forward-thinking leader in their industry.
When asked about the introduction of their products outside of Taiwan, Tsai confirmed, "Yes, we’re currently showcasing them at trade shows. We’ve launched a green lubrication system for customers who prefer not to recycle oil due to environmental concerns. This year, we’ve seen a shift towards grease-based systems." This indicates a tailored approach to meet specific customer needs. "For example," she continued, "we’ve designed a system that allows customers to change only the discharge valve instead of replacing the entire unit. This makes maintenance more cost-effective and environmentally friendly."
Tsai emphasised the economic benefits of the new model, saying, "Yes, it’s designed for customisation. Companies can easily adapt it to different types of valves as needed." However, she noted that older machines would need an upgrade to the new system if only a part replacement is desired. She highlighted the best feature of the new pressure relief system: "It uses a grease cartridge system, which is simpler for employees to replace without mixing up different types of grease." Moreover, Chen Ying provides additional cartridges, ensuring that after-sales support is robust, with responses to customer inquiries within three days, often sooner.
Commitment to Customer-Centric Lubrication Solutions
On encapsulating the company’s ethos, Tsai mentioned, "We’re still finalising our slogan, but it will reflect our commitment to customer-based lubrication solutions." She emphasised that Chen Ying is more than just a machine parts supplier. "We sell our knowledge to help customers design better lubrication systems for optimal machine performance. It’s not just about selling accessories; it’s about providing comprehensive solutions," she stated.
Tsai elaborated on their consultative approach, explaining, "Many customers don’t realise the complexity of lubrication systems. They might think it’s as simple as replacing a part, but it’s not. We aim to educate and provide tailored solutions, not just products." This approach includes assisting customers who are unsure of their needs. "Absolutely," she affirmed. "We often find that customers are confused by the variety of options available. Our role is to guide them to the correct choice for their machinery, ensuring compatibility and functionality."
Customer education and support are key aspects of Chen Ying’s business philosophy. Tsai concluded, "I’m not interested in just selling our product for a one-time purchase; I want to cultivate long-term relationships with our customers, spanning 5 to 10 years or more. Our customers stay with us not only because of our products but also because of our service-oriented attitude. That’s crucial for us." Through this interview, it’s evident that Chen Ying Oil. prioritises quality, innovation, and customer relationships, setting them apart in the industry.
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In
today's edition of International Metalworking News for Asia, we're thrilled to
present a compelling line-up of stories and technical pieces, offering an
in-depth look at market leadership and customer commitment. This issue is
packed with articles that highlight innovation and strategic thinking across a
diverse range of industrial sectors.
From
Miranda Tsai's insights into Chen Ying Oil Machine Co. Ltd.'s evolution from a
CNC machine tool holder provider to a market leader, to the latest advancements
in grinding machines addressing industry challenges, this issue covers
essential developments.
Our
Dialogue section features Mr. Lee Wai Yip’s expert analysis from the Machine
Tool Optimisation Event, providing practical strategies for maximising machine
tool performance. HSG Laser’s groundbreaking 3D five-axis laser cutting
technology is showcased in Lasers & Welding, illustrating the future of
stereo cutting.
In
Perspectives, Ms. Yi-Hui Lee, CEO & Counsellor of Restart Technology Corp.,
shares RTC’s innovative approaches to manufacturing and sustainability,
revealing how core values drive their success. The Tooling & Workholding
segment explores the transition to electric vehicles and the new machining
methods essential for this shift, with insights from Senior Development
Engineer Swetapadma Mohanty.
Our
Software & Control feature includes an interview with Rahul Garg of Siemens
Digital Industries Software, offering valuable perspectives on AI's role in
predictive maintenance and digital threads' impact on industrial efficiency.
This
issue is particularly relevant for the metalworking industry in South East
Asia. As the region continues to grow and evolve, staying informed about the
latest technological advancements and strategic insights is crucial. The
innovations and expert opinions presented here can help industry professionals
adapt to emerging trends, optimise their operations, and remain competitive in
a rapidly changing market. We hope you find this edition both enlightening and
instrumental in navigating the future of metalworking.
By: Kathryn Gerardino-Elagio
In an exclusive
conversation with International Metalworking News for Asia, Mr. Lee Wai Yip,
General Manager of Hurco (S.E. Asia) Pte. Ltd., provided valuable insights from
the recent Machine Tool Optimisation Event. Departing from their traditional
annual open house, Hurco and their collaborative partners decided to organise a
joint seminar at SIMTECH’s model factory. This half-day seminar, held outside
their usual showroom, allowed customers to explore SIMTECH’s cutting-edge
facility on a relaxed Friday afternoon.
The seminar
focused on revisiting the basics of machining, emphasising practical strategies
for optimising machine tools. Key topics included selecting the right cutting
tools, maximising productivity through suitable coolant usage, and leveraging
the solid model import feature for efficient shop floor programming. As joint
organisers, Hurco and SIMTECH welcomed their respective customers, creating a
dynamic platform for knowledge exchange and industry networking.
Maximising
Profitability with Cutting Tools
Cutting tools
play a pivotal role in a machine shop’s profitability. While equipment
selection and machine specifications are crucial, end-users often overlook the
equally important tooling requirements. Wai Yip emphasised that selecting the
right cutting tool and strategy ensures optimal surface quality and shorter
cycle times. “By tailoring tools to material types and cutting approaches,
companies can reduce overall tooling costs and enhance throughput, ultimately
minimising scrap rates.”
He added,
“Notably, circular segment or barrel cutters are gaining traction for machining
3D surfaces. These cutters significantly reduce cycle times compared to
traditional ball nose cutters in specific 3D tool paths. However, their
widespread adoption remains limited due to the need for simultaneous 5-axis
tool paths and matured CAM programs or post processors.”
Navigating
Material Quality and Cost Challenges in Machine Shops
The pandemic
has exacerbated material quality and cost concerns for machine shops worldwide,
explained Wai Yip. “Geopolitical tensions, including the Ukraine war and Gaza
crisis, have severely disrupted material supply chains, leading to escalating
costs. Small and medium enterprises (SMEs), with limited raw material stock,
face the brunt of these challenges. Relying heavily on spot market prices, they
must seek alternative sources to manage costs and maintain competitive
pricing.”
However, he
mentioned that caution is essential when sourcing materials. “Obtaining them
from unqualified or questionable suppliers jeopardises material integrity.
Inferior quality can compromise the strength and surface finish of machined
parts, resulting in higher scrap rates and reduced customer confidence. In
extreme cases, it may accelerate tool wear and increase overall tooling costs.”
Fostering
Transformation: Hurco’s Partnership with SIMTECH
“Since April
2022, we’ve proudly collaborated with SIMTECH’s model factory as a Smart
Engineering System (SES) partner. In June 2023, we strategically placed our
renowned VMX30UDi 5-axis machining center and TM8Mi C-axis turn mill within
SIMTECH’s model factory, specifically to support the precision engineering
industry, especially SMEs.
Our joint
initiative aims to empower visitors by introducing them to the SES and Model
Factory @ SIMTECH. By doing so, we provide a comprehensive view of the abundant
resources available for transformation and competitiveness. Unlike individual
suppliers who often focus solely on end-users’ specific needs, SIMTECH, as a
government institution under A-Star, offers an objective, forward-looking
perspective. Business owners seeking transformation, technology adoption, or
diversification into new sectors can benefit from SIMTECH’s industry insights,”
Wai Yip said.
Strategic
Resource Synergy with SIMTECH
Wai Yip stated,
“Our collaboration with SIMTECH extends beyond the machining group, enabling us
to leverage their extensive resources. By connecting our customers with
relevant departments, we support their growth plans effectively.
SIMTECH’s
extensive expertise spans diverse domains, including additive manufacturing,
material science, and surface treatment. By tapping into their seasoned teams,
we empower our customers to address multifaceted challenges. Whether it’s
optimising material choices, enhancing surface finishes, or exploring
cutting-edge manufacturing techniques, our joint efforts provide comprehensive
solutions tailored to individual growth trajectories.
Small and
medium enterprises (SMEs) often face resource constraints. Our collaboration
ensures that SMEs can access specialised knowledge without the burden of
maintaining in-house departments. SIMTECH’s successful track record in
assisting similar projects positions them as reliable partners. Together, we
guide businesses toward sustainable practices, innovation, and competitiveness
in an ever-evolving industry landscape.”
Celebrating
Event Success and Charting Our Path Ahead
According
to Wai Yip, the resounding success of their recent event, organised in
collaboration with its esteemed partners, fills them with immense satisfaction.
The robust attendance and overwhelmingly positive feedback underscore the
event’s significance.
“We seized
the opportunity to unveil new products, cutting-edge technologies, and
innovative programming strategies. Our live cutting demos showcased the
exceptional performance of Hurco machines, leaving a lasting impression on
attendees. By presenting these advancements, we not only highlighted our
commitment to staying at the forefront of the industry but also empowered
visitors with insights into the latest trends and solutions.
Our
interactions with visitors went beyond mere pleasantries. We actively listened,
delving into their unique requirements, pain points, and aspirations.
Understanding their needs is pivotal for tailoring our support and solutions
effectively. Whether it is a seasoned customer seeking process optimisation or
a prospective client exploring their options, we are dedicated to providing
personalised guidance,” he declared.
In
closing, Wai Yip expressed, “An exciting goal for 2024 is to expand our
installed base of Hurco machines. We envision more workshops, factories, and
production lines benefiting from the precision, reliability, and versatility
that define our brand. Our commitment to the industry goes beyond events—it is
about forging lasting partnerships, driving innovation, and propelling the
manufacturing landscape toward a brighter future.”
By: Kathryn Gerardino-Elagio
From its humble beginnings in a small workshop, You Ji Machine Industrial Co. Ltd has emerged as a global leader in the machine tool industry, epitomizing a relentless pursuit of excellence, innovation, and customer satisfaction. Originally specialising in the production of single-function machines, special-purpose machines, and boring machines, the company has since undergone a remarkable transformation.
Sharon Yang, Overseas Sales Department and Deputy Section Manager, recounted the company's journey to International Metalworking News for Asia. What began as a modest workshop focusing on conventional machine tool manufacturing has evolved into a renowned manufacturer renowned for its vertical turning lathes (VTLs) and vertical machining centers (VMCs).
With a heritage steeped in precision engineering and an unwavering dedication to pushing technological boundaries, You Ji has forged a distinguished reputation for delivering state-of-the-art solutions that redefine efficiency and accuracy in machining operations.
Focus on Vertical Turning Lathes
Sharon Yang offered insights into the driving force behind You Ji's unwavering commitment to excellence, delving into the intricacies of their craft and revealing the key factors that have propelled them to the forefront of the machine tool manufacturing arena.
She elaborated, “From the outset, You Ji honed its focus on vertical turning lathes, laying the foundation for our specialisation in this particular segment of machine tool manufacturing.” This deliberate emphasis enabled the company to refine its expertise and advance its technology in vertical turning lathes.
Over time, You Ji expanded its operations and made significant investments in research and development, continuously enhancing its product offerings and technological capabilities. This dedication to innovation and quality gradually garnered industry recognition, solidifying You Ji's reputation as a producer of high-quality and dependable machine tools.
Expanding Horizons: You Ji's Global Journey
Renowned for its precision engineering and steadfast commitment to innovation, You Ji has carved an impressive global footprint. During the interview, Sharon shared the company's journey of expansion and its relentless pursuit of excellence.
Reflecting on the pivotal moment when You Ji ventured into international markets, Sharon remarked, "With our solid reputation as our anchor, we embarked on the vast seas of global commerce." She continued, "Exporting our machines to diverse corners of the world expanded our customer base and extended our market reach."
A beacon of innovation, You Ji continuously pushes the boundaries of technological advancement in the machine tool industry. Sharon emphasized, "Incorporating cutting-edge technologies into our machines has been our mantra. We aim to enhance performance, precision, and efficiency, ensuring our products remain industry leaders."
While vertical turning lathes remain at the core of You Ji's offerings, strategic diversification has been transformative. "Recognising the importance of meeting diverse customer needs, we expanded our product line to include vertical machining centers and specialised machine tools," Sharon explained, enabling the company to serve a broader spectrum of industries.
Proudly recounting You Ji's success in the European market, Sharon highlighted the significance of securing CE and EMC certifications. "Becoming the first Taiwanese machine manufacturer to achieve this milestone underscored Europe's importance as a key market," she declared, facilitating the machinery's access to vital sectors such as aerospace, wind power, and shipbuilding.
Describing You Ji's expansion into China as a pivotal chapter, Sharon revealed, "Establishing our manufacturing hub in Kun-Shan was a strategic move to tap into China's burgeoning market." She elaborated on bolstering the company's presence by setting up offices across key cities, forming strategic partnerships, and expanding the product line to meet diverse Chinese industry needs.
Throughout its journey, You Ji has maintained an unwavering commitment to quality and innovation. "Our adherence to ISO 9001 standards guides us," Sharon emphasised. "Ensuring top-notch quality and exemplary service remains non-negotiable, even as we expand into new territories."
Expansion into Thailand's Automotive Sector
You Ji Machine Industrial Company's expansion into Southeast Asia, particularly targeting Thailand's automotive sector, signifies a strategic move, given the region's promising growth outlook. Dubbed the "Detroit of Asia," Thailand boasts a thriving automotive industry, ranking as the largest in Southeast Asia and the 10th largest globally. With an annual output surpassing two million vehicles, including passenger cars and pickup trucks, the country's automotive prowess is indisputable.
Leveraging its expertise in manufacturing precision machinery tailored to diverse industries, including automotive, it's natural for You Ji to explore opportunities within Thailand's automotive landscape. This sector requires high-precision equipment for manufacturing automotive parts, aligning seamlessly with You Ji's product offerings.
Sharon affirmed, “With our cutting-edge CNC vertical lathes, horizontal machining centers, and specialised equipment, we are poised to meet the exacting demands of Thailand's automotive manufacturers. Our machinery provides the precision and reliability essential for producing the intricate components driving the automotive sector's advancement.”
“By establishing a robust presence in Thailand, we aim to cultivate enduring partnerships with local automotive leaders and enhance the nation's reputation as a globally renowned automotive production hub. You Ji is dedicated to delivering excellence and innovation, catalysing the evolution of automotive manufacturing in Southeast Asia and beyond,” she emphasized.
You Ji Machine Industrial Company is set to strengthen its presence in Thailand through a comprehensive strategy encompassing several key initiatives:
The company plans to forge alliances with local enterprises and foster strategic partnerships within Thailand's manufacturing landscape. By leveraging these collaborations, You Ji aims to gain valuable insights into the intricacies of the local market and tailor its offerings to meet specific customer needs.
You Ji intends to customise its product line accordingly, adapting machinery to suit the precise demands of automotive parts production, ensuring alignment with the sector's standards and preferences.
To uphold its commitment to customer satisfaction, You Ji will establish a dedicated service network in Thailand. Prompt and efficient after-sales support is deemed essential for fostering trust and loyalty among customers, thereby enhancing the company's reputation in the market.
Through the implementation of these strategic measures, You Ji aspires not only to penetrate the Thai market but also to establish itself as the preferred supplier for the automotive sector. By contributing to the growth and development of Thailand's manufacturing capabilities, the company seeks to solidify its role as a key player in the region's industrial landscape.
